| Scoreboard | ABC | FOX | NBC | CBS | UNI |
| Adults 18-49: rating/Share | 10.2/26 | 1.0/2 | 1.0/2 | 1.0/2 | 0.6/2 |
| Adults 18-34: Rating/Share | 8.9/26 | 0.9/3 | 0.6/2 | 0.5/2 | 0.5/2 |
| Total Viewers (million) | 35.155 | 2.294 | 3.735 | 5.405 | 1.884 |
Note: The Oscars aired live, and ran over until 12:05AM. They are subject to more than typical adjustment in the finals.
Broadcast primetime ratings for Sunday, March 2, 2014
| Time | Net | Show | 18-49 Rating/Share | Viewers (Millions) |
| 7:00 | ABC | Oscars Red Carpet Live! | 5.3/16 | 21.39 |
| CBS | 60 Minutes | 1.4/4 | 9.23 | |
| NBC | Dateline - R (7-9PM) | 0.9/2 | 4.16 | |
| FOX | Bob's Burgers - R | 0.7/2 | 1.96 | |
| 7:30 | ABC | Oscars Red Carpet Live! | 6.8/19 | 25.71 |
| FOX | American Dad - R | 0.7/2 | 1.75 | |
| 8:00 | ABC | Oscars Red Carpet Live! | 9.1/23 | 33.30 |
| CBS | The Amazing Race | 1.5/4 | 6.04 | |
| FOX | The Simpsons - R | 1.1/3 | 2.61 | |
| 8:30 | ABC | The Oscars - Live (8:30-11:41PM) | 12.9/29 | 43.0 |
| FOX | Bob's Burgers - R | 1.1/3 | 2.34 | |
| 9:00 | FOX | Family Guy - R | 1.3/3 | 2.70 |
| NBC | The Voice - R (9-11PM) | 1.0/2 | 3.31 | |
| CBS | The Mentalist - R | 0.5/1 | 3.47 | |
| 9:30 | FOX | American Dad - R | 1.1/3 | 2.41 |
| 10:00 | CBS | The Good Wife - R | 0.4/1 | 2.89 |
RATINGS SUMMARY
- Obvious domination by ABC last night - here are the key points (outside of the fact Goldie Hawn and Kim Novak need top stop plastic surgery before they look any more freakish):
- The broadcast pulled 43.0 million viewers and a 12.9 in demo
- The total people audience was UP 6% from last year and the best result since 2004
- The demo audience was up 7% from last year (fast numbers this morning had them down marginally)
- Jimmy Kimmel Live: After The Oscars was up 22% in total people and 20% in demo
Here are the US ratings and best picture winners from previous years:
Academy Awards Metered-Market Ratings
2014 - 27.9/41
2013 - 26.1/41
2012 - 25.5/38
2011 - 24.6/37
2010 - 26.5/40
2009 - 23.3/35
2008 - 21.9/33
2007 - 27.7/42
2006 - 27.2/40
2005 - 30.1/43
Academy Awards Viewership & Best Picture Winner
2014 – 43.0 million 12 Years A Slave
2013 - 40.3 million Argo
2012 - 39.3 million The Artist
2011 - 37.9 million The King’s Speech
2010 - 41.3 million The Hurt Locker
2009 - 36.3 million Slumdog Millionaire
2008 - 32.0 million No Country For Old Men
2007 - 40. 2 million The Departed
2006 - 38.9 million Crash
2005 - 42.1 million Million Dollar Baby
2004 - 43.5 million Lord Of The Rings: Return Of The King
2003 - 33.0 million Chicago
2002 - 41.8 million A Beautiful Mind
2001 - 42.9 million Gladiator
OTHER NEWS
- I was trying to find a clip to the Modern Family promo ABC ran last night for the Oscars as I thought it was great - it used the music and format from "your" Facebook movie etc. I haven't found it yet but it was a good spot
- The buying spree of production companies continues with the announcement of Discovery buying UK company Raw. The unusual thing about some of the US deals (ie Magical Elves and Gurney Productions) is what they are buying - not a lot. No library of formats, no big back end deals etc etc. Yet these companies are being sold for big money.
- Next week I will be in Austin for SXSW for three days - I will be looking at the interactive part of the festival that is now bigger than the music component. TV and content is a much bigger part of this with some great speakers and topics covered - if you have read or seen anything taking place at SXSW and would like additional information, please let me know
