US report: September 26th 2012

US report: September 26th 2012

 

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: Rating/Share 3.3/9 2.7/8 2.5/7 2.0/6 1.5/4 0.2/1
Adults 18-34: Rating/Share 1.9/6 2.1/7 2.8/9 1.2/4 1.4/5 0.2/1
Total Viewers (million) 17.192 7.439 4.858 9.891 3.610 0.632

 

Broadcast primetime ratings for Tuesday, September 25,2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 4.1 12 20.16
NBC The Voice 4.0 12 11.25
FOX New Girl 2.7 9 5.33
ABC Dancing with the Stars: All Stars 2.0 6 11.56
CW Hart Of Dixie -R 0.2 1 0.65
2026.tv
8:30PM FOX Ben And Kate -P 2.0 6 4.19
2026.tv
9:00PM CBS NCIS: Los Angeles 3.4 9 16.72
NBC Go On 2.7 7 7.27
FOX New Girl 2.7 7 5.19
CW the Next -R 0.2 1 0.61
2026.tv
9:30PM FOX The Mindy Project -P 2.4 6 4.73
NBC The New Normal 2.0 5 5.24
2026.tv
10:00PM CBS Vegas -P 2.5 7 14.70
ABC Private Practice 1.9 5 6.56
NBC Parenthood 1.8 5 4.81
RATINGS SUMMARY
  • So good having all new programming back on what a night last night was. CBS had a massive night winning in total people and demo. NCIS was straight out of the blocks with more than 20 million viewers - it was marginally down on last seasons premiere but considering the drops other returning shows have had, it was a good result for them
  • The Voice was down 11% in demo from last week but still a good result given the competition
  • NCIS: LA also stood up well only 6% down on last seasons premiere
  • Vegas did well in total people but was low (as expected) in 18-49. I really enjoyed it and think it will do well but it just feels like a cable show rather than CBS but Dennis Quaid and Michael Chiklis are excellent.
  • DWTS took a bit hit last night dropping 31% in demo from last week's premiere
  • The Fox comedies had a soft launch - New Girl was 43% in demo from last season and both Ben and Kate and The Mindy Project struggled to gain any traction, even with another episode of New Girl thrown in the middle. Interesting tactic - see the line up above..
  • And then there was Sons of Anarchy - last night it was the number one show on cable with 3.8 million and a 2.1 rating in demo. I am a vocal fan of this show and without giving it away, last night was one of the best, and heaviest, hours of television I have seen. It exploded on social media too - it was third for the night behind The Voice and DWTS. I don't think I have ever seen it in the top 10 before: for full breakdown, go to www.2026.tv/members/ratings
  • Comedy Central animated series Brickleberry continues to rate quite well and also in social media - it was sixth last night (FYI - NCIS finished 7th in social TV ratings)
PROGRAMMING NEWS
  • UNTITLED, ABC, Holly Sorenson (Make It Or Break It) and Mark Gordon. ABC Studios. IN DEVELOPMENT
    • Soap drama revolves around three very average girls who break into New York's beauty industry with a product that holds a wicked secret.
  • The CW have renewed Oh Sit! and Breaking Pointe
  • Steve Mosko has done a new deal as President of Sony Pictures TV - his last deal was four years, the duration of this one has not been confirmed
  • The world can breathe a sigh of relief with confirmation TLC have ordered more episodes of Here Comes Honey Boo Boo....
  • Interesting article on the impact of DVR's to CBS and their programming decisions. See below for the full interview that featured Kelly Kahl, CBS chief of scheduling:
CBS PROGRAMMING ARTICLE

DVRs Affect Some Scheduling Decisions At CBS, But Not All

There’s little surprise the DVR has impacted how the Big Four networks put together their prime-time line-ups with people recording shows to watch later. And, yet there’s still an adherence to the old days when an 8 p.m. show was to elegantly lead into the next hour, which would flow into the hour after that – hopefully with one night even setting the table for the next. At least that’s the world where CBS operating.

“I do think more and more now in this multi-channel environment, you really have to just worry about doing what you do best, not that the competition is unimportant, but I don’t think we look at it the same way we used to even five or 10 years ago,” CBS’s chief of scheduling Kelly Kahl said in a recent interview on Los Angeles radio station KCRW.

So, as the interviewer Kim Masters suggested, there might be fewer attempts to place a strong show against a weak one on another network to stunt its growth. Even with DVRs, endless channels and frenzied lives weakening the likelihood a viewer will stay with a network throughout prime time, networks (at least CBS) don’t want to go with a schedule that’s completely disconnected hour by hour.

“We don’t expect people to start watching CBS at 8 and certainly be there at 11 o’clock when we’re done, but we’d like to think that you could be … and there’s a logic and a flow between the nights,” Kahl said on the show “The Business.”

CBS found last year that with Ashton Kutcher replacing Charlie Sheen on “Two and a Half Men,” the show’s audience helped CBS get a little younger and more female on Mondays. So, CBS has sought to keep that going this year with its comedy block by slotting in new show “Partners” between “How I Met Your Mother” and “2 Broke Girls.”

“Two and a Half Men” has been shifted to Thursdays to pair with another big hit, “Big Bang Theory,” in a move that some might say smacks of a vanishing era -- when networks would place their best shows on Thursdays to capitalize on pre-weekend ad dollars for movies and retailers. A sign that a Thursday emphasis may be changing is NBC placing a Brian Williams-fronted newsmagazine in the 10 p.m. hour. But Kahl said it’s still “absolutely” a big night financially.

As for cable, where networks are increasingly offering original programs at 10 p.m., Kahl said CBS looks at the competition there largely as a whole, rather than network by network. And he said that even as CBS has become more of a force in the 18-to-49 demo, it’s mighty happy to continue as a stalwart in the less-appreciated – by one group in particular – 25-to-54 segment.

“It's honestly a mistake that a lot of TV reporters write that 18-to-49 (is) … the sales demo,” he said. “It’s a sales demo, but 25-to-54 probably makes up 40% of the sales dollars in the country. Billions of dollars are put against 25-to-54, so to call 18-to-49 the be all, end all is a little bit misinformed.”

Author Bio

Sam Heard